The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other realities concerning modern-day B2B marketing. We talk about exactly how the purchasing trip is currently entirely fragmented as well as the manner in which area structure can aid online marketers retake control of the exp… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also other truths regarding modern B2B advertising and marketing. We go over how the acquiring trip is now entirely fragmented and the manner in which area building can assist marketing experts retake control of the discover… Read More